Omni United reaches seven-year milestone supporting the BCRF, donates over USD1,158,800

Wednesday, October 3, 2018

 Omni United, through its flagship brand, Radar Tires, continues to support The Breast Cancer Research Foundation® (BCRF) for the seventh consecutive year. In 2011 Omni launched the ‘Mobilizing Hope’ campaign, a corporate alliance with the BCRF that has included donations for each Radar tire sold or one–off contributions. To date, through this program we have raised and donated over USD1,158,800 towards BCRF’s mission and fuelled approx. 23,176 hours of the some of the world's most promising and innovative research towards preventing and curing breast cancer in our lifetime. 

Besides its monetary contributions to the BCRF, over the last seven years Omni United and Radar Tires have sponsored and undertaken numerous initiatives to spread awareness for this cause, including:

  • Launching a limited edition “pink sidewall” tire, sold through Sears Auto Centers
  • Encouraging our customers, tire distributors, dealers and retailers throughout the world, to support the Mobilizing Hope campaign by providing them with in store displays, pink ribbons and other awareness materials to distribute among customers.
  • Displaying the logo of the BCRF on all Radar Tires motorsports teams racing cars and gear.
  • Supporting the BCRF in all international tire fairs and other events in which Omni and Radar Tires participates.

This year in October, which is officially recognised as the Breast Cancer Awareness Month, Radar Tires and Jodi will again be joining their efforts to further increase the visibility and advancing the mission of BCRF. She will be wearing pink gear and having a specially designed pink Radar Tires and BCRF golf bag as a symbol of hope and courage. She will be seen in the following tournaments during the month of October: 

• October 11th – 14th: LPGA KEB Hana Bank Championship, Incheon, Korea 
• October 18th – 21st: Buick LPGA Shanghai, Shanghai China 
• October 25th – 28th: Swinging Skirts LPGA Taiwan Championship, Taoyuan City 335, Taiwan 

“It is exciting and an honor for me to wear the color pink, a symbol of hope and courage for all breast cancer patients and survivors, during the month of October, and thus support the efforts of Omni, Radar Tires and the BCRF in finding a cure for breast cancer” said Jodi Ewart Shadoff, LPGA golfer and brand ambassador for Radar Tires.

“Our corporate partnership with Omni and the team has been rewarding and innovative in bringing a predominately female cause into a mostly male environment, the world of tires. We are delighted to reach this 5-year milestone and grateful for the ongoing support from Omni, which has helped us fund some critical research. We hope that, working together, we are able to impact more lives as we advance in our search towards finding a cure for breast cancer.” said Myra J. Biblowit, President, BCRF.

“Giving back is one of the corporate values upon which we have built Omni United and Radar Tires. It is one of my most cherished corporate values, less about social responsibility and more about running our company responsibly”. Said GS Sareen, founder and CEO, Omni United. “Our partnership with the BCRF has allowed us and, indirectly, our customers, to indirectly, contribute in a meaningful way to fund research towards the prevention and cure of breast cancer, a disease that has touched so many in our communities and among the friends and families of our employees, customers, suppliers and friends. We will continue supporting the BCRF in their relentless endeavor of advancing research towards finding a cure for breast cancer.”

To learn more about the companies “Mobilizing Hope’ campaign, please visit or email

About Omni United
Omni United (S) Pte. Ltd is a tire designer and manufacturer. The company offers a complete range of passenger car, SUV, truck, bus and farm tires marketed under the brand names: Radar Tires, Timberland Tires (a partnership with global outdoor footwear and lifestyle brand, Timberland), Goodride, RoadLux, Speedways and Birla. Singapore-headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United plays an important role in supplying value-for-money products to consumers in more than 80 countries worldwide. Omni United’s Radar Tires brand has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA and currently has products sold in more than 15,000 plus retail outlets nationwide. Further information on Omni United is available by calling 1-855-906-6646, by emailing and online at

About BCRF 
The Breast Cancer Research Foundation (BCRF) is a nonprofit organization committed to achieving prevention and a cure for breast cancer. It is the highest rated breast cancer organization within the US with an "A+" rating from Charity Watch and 4 out of 4 stars from Charity Navigator. It provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year (2016-2017), BCRF will award $57 million in annual grants to more than 250 scientists from top universities and medical institutions around the globe. In addition, BCRF has established the Evelyn H. Lauder Founder’s Fund, a multi-year international program dedicated to metastasis that is the first large-scale global effort to unravel the biology of metastasis, with more than $30 million earmarked to date. It is the largest privately funded project exclusively focused on metastasis in the world. For more information logon to

About Jodi Ewart Shadoff 
Jodi Ewart Shadoff is a fast rising star in the prestigious Ladies Professional Golf Association ranking of women golfers worldwide. She is a professional golfer since 2010 and qualified for the LPGA Tour in 2011. Jodi tied for 4th in the 2013 US Women’s Open, 7th in the prestigious 2013 Kraft Nabisco Championship and 8th in the 2016 US Women’s Open. British born Jodi is the brand ambassador for Radar Tires and wears the Radar logo on her golf shirt and other apparel at all tournaments where she plays. Jodi has been representing Radar Tires at all major global ladies golf championships in the US, Europe and APAC.

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